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Dear Photographers

an elective ultrasound training opportunity

Do you absolutely LOVE photography - but find yourself dreaming of something MORE?

I’ve been there. My company White Stork & Co. grew from a photography background into a luxury elective ultrasound studio rooted in connection, experience, and meaningful moments. Now, I teach photographers how to expand their skill set and explore the elective ultrasound space through education, training, and mentorship.

If you’re curious about what it could look like to add elective ultrasound services or build a boutique studio of your own, let’s talk. Whether you’re just exploring or seriously considering what’s next, a conversation is a great place to start.

start your journey

More financial freedom. Less shooting. A luxury experience. More time with the ones you love. 


Now you can Start a business that brings joy, creates lasting memories, and offers a fulfilling lifestyle!
 

Let's face it, we all
have big goals...

As a newborn photographer I loved my job, but a lot was missing for me as well.  

I was not completely fulfilled as a business owner until I expanded my offerings and began offering Elective Ultrasounds. 

Opening my elective ultrasound and photography studio changed everything!

  • It allowed me to have the fancy studio space I had always dreamed about, while giving me financial freedom. My photography clients are an added bonus! 
  • I can focus on offering a luxurious and high-end photography experience without the stress and worry of booking a kazillion shoots!
  • I can work as little or as much as I want! I finally have a work-life balance and can spend all the time I want with my kids, including taking entire months or even summers off with them!
  • I have the privilege of conducting fetal ultrasounds, offering expectant families a first glimpse of their developing child. It's a truly magical experience!
  • Built in advertising! Our ultrasound services naturally introduce clients to my exceptional photography offerings, seamlessly integrating their prenatal journey with full service photography services. 

Add Elective Ultrasound to your business & reach your biggest goals!

SCHEDULE A ONE-ON-ONE

The biggest question you should be asking

 

Why learn from White Stork & Co? 

There are many ways to explore the elective ultrasound space—but not all education is created equal. This program is rooted in real-world studio experience, thoughtful systems, and a deep commitment to client care.

Here’s what makes this training different:

  • No Previous Ultrasound Experience Needed *In Most States: This program is designed for beginners. Through structured education and hands-on training opportunities, participants learn elective ultrasound fundamentals, session flow, and safety considerations—building knowledge step by step with guidance and support.
  • Experience-Based Education: All training is informed by years of operating a luxury elective ultrasound studio. Rather than theory alone, we share practical insight into studio setup, client experience, workflow, and day-to-day operations—so you understand how the pieces fit together.
  • A Growing Meaningful Industry: Elective ultrasound serves families during one of the most emotional and memorable seasons of life. This training is designed for those drawn to meaningful, service-based work that centers on connection and care.
  • A Luxury Experience Mindset: White Stork & Co. is known for an elevated, boutique-style approach—where environment, technology, and service work together to create an unforgettable experience. That philosophy informs everything we teach, from session flow to client communication.
  • Work That Truly Matters: At the heart of this work is the privilege of offering expectant families their first glimpse of their baby. It’s emotional, impactful, and deeply rewarding—and it shapes how we approach education, professionalism, and care.
  • Relationship Centered Approach: This training emphasizes connection over volume. You’ll learn how to create experiences that foster trust, comfort, and lasting relationships with families.
  • Comprehensive Training & Support: Participants receive access to structured online education, optional in-person training, operational guidance, and continued mentorship. Resources may include training modules, SOP examples, templates, and learning updates—designed to support informed decision-making as your business evolves.

This program isn’t about following a script—it’s about learning how to thoughtfully build something meaningful, informed by experience and aligned with your values.

 

Request more Info

A Fresh Approach to Elective Ultrasound

 

We’ve reimagined what an elective ultrasound experience can feel like—elevated, intentional, and deeply personal.

Our approach blends advanced imaging technology with a calm, spa-like environment, where every detail is designed to help families feel comfortable, cared for, and celebrated. From the studio atmosphere to the pacing of each session, the experience is rooted in luxury, warmth, and professionalism.

This philosophy shapes everything we teach—so those learning through our program understand not just how to offer elective ultrasound services, but how to create an experience families truly remember.

Let's talk about the beauty of

Elective Ultrasound

Elective ultrasound offers something truly special—the opportunity to slow down and experience pregnancy in a more connected, intentional way. For many expecting parents, seeing their growing baby brings reassurance, joy, and a deeper sense of bonding during a season filled with anticipation.

For those who choose to work in this space, there is a unique reward in creating moments that feel calming, emotional, and meaningful. Each session becomes an opportunity to offer comfort, celebrate milestones, and provide families with an experience they will remember long after the images are printed.

This work is about more than technology—it’s about presence, care, and the privilege of being part of one of life’s most cherished chapters.

And the best part

For Photographers

For photographers, this path offers a way to expand your work in a manner that feels aligned, meaningful, and creatively fulfilling. It allows you to continue serving the families you already love—while meeting them earlier in their journey and supporting them through an entirely new season.

Rather than relying solely on seasonal bookings or high-volume sessions, many photographers are drawn to building a more experience-driven business—one centered on deeper relationships, intentional service, and long-term connection.

Through education, training, and mentorship, this program shares the insight and perspective behind blending elective ultrasound with a luxury, client-centered approach. It’s designed to help photographers thoughtfully evolve their work, explore new possibilities, and build something that feels both purposeful and sustainable.

If you’re a photographer who feels called to more—more meaning, more depth, and a business that aligns with the life you want to build—this may be a conversation worth having.

The Experience We're Known For

At the heart of everything we teach is an exceptional client experience. The feedback below comes from families who have visited our studio and experienced firsthand the care, professionalism, and attention to detail that guide our approach.

These reviews reflect the standards, service philosophy, and experience-based values that inform our training and mentorship.

"We LOVE White Stork!! We've had 3 visits with them so far and all of them have been phenomenal! Our pictures from them are so much better than the ones we get at OB appointments. I would absolutely recommend them to anyone who's looking!"


-Natalie D. 

The Ultimate Ultrasound  Experience 

We teach you how to thoughtfully design and deliver an elevated elective ultrasound experience—one centered on care, comfort, and meaningful connection.

Through education and guided training, you’ll learn how elements like environment, session flow, communication, and attention to detail work together to shape how families experience each visit.

"Highly recommend White Stork! They helped ease my mind while waiting for my first OB appointment. It was so exciting getting to see the baby and hear the heartbeat! I loved getting pictures to take home and the video is such a great touch. We will definitely be back throughout this pregnancy for more ultrasounds!"


-Alyssa H.  

Building Meaningful Relationships 

Throughout pregnancy, families experience moments that are deeply emotional and unforgettable. In this work, we’re often invited into those moments—whether it’s hearing a baby’s heartbeat after a season of loss, discovering the joy of a long-awaited gender reveal, or seeing a baby’s face for the very first time.

These shared experiences create genuine connection and trust. They’re not just appointments—they’re milestones. And it’s those heartfelt, human moments that form the foundation of everything we do.

This relationship-centered approach shapes how we serve families, how we design our experiences, and how we teach others to lead with care, presence, and empathy.

"We have gone to White Stork 3x. We did a sneak peek, and regular ultrasound, then we did the 4D! What an amazing experience! I can say that I've never experienced something so magical in my life. We melted and are so thankful to get to see our baby girl a little early. The picture quality was outstanding! Thank you White Stork & Co.!!!


-R.L.  

 

Everything you need to open an Elective Ultrasound Studio of your own! 

 We've taken all the guesswork out of starting your business. From elective ultrasound training and equipment to operational procedures and studio set-up support, everything is created to walk you through the entire process. Here's what you'll receive when joining us...

 

 

Experience Driven Training

 You’re learning from a studio experience that has been thoughtfully built, tested, and refined over time. From studio design and session flow to pricing considerations and client experience strategies, we share the real-world insights behind what has worked for us. Every part of this training is designed to give you clarity and confidence as you build your own elective ultrasound business—grounded in education, intention, and best practices.

 

Ultrasound Scanning Fundamentals 

You’ll complete a detailed online elective ultrasound training curriculum followed by participating in hands-on, in-person training at our studio, where scanning techniques, ergonomics, and real-time session flow are practiced under guided supervision. This combination of structured education and hands-on experience allows you to gain experience in a supportive learning environment. Our goal is to help you develop confidence, consistency, and professionalism in how you approach elective ultrasound sessions—always emphasizing safety, client care, and best practices.

 

Equipment Recommendations & Purchase Lists

As part of the program, we provide guidance on equipment selection, vendor recommendations, and studio setup, including complete studio ordering checklists and setup best practices. This insight is designed to save you loads of time, reduce overwhelm, and help you approach purchasing decisions with clarity and confidence as you set up and open your studio.

 

Studio Operations 

This portion of the program focuses on the systems that keep your studio running smoothly day to day. You’ll receive education on appointment structure, scheduling strategy, client communication, session preparation, and post-visit workflows. We share insights into how thoughtful operational planning supports better time management, fewer disruptions, and a more seamless experience for both clients and staff. The goal is not to dictate a single way of operating—but to give you a clear framework you can adapt to fit your studio and market.

 

Marketing Made Easy

You’ll receive access to a library of marketing education and resources, including social media templates, ultrasound images, videos, email examples, promotional ideas, and studio launch-planning guidance. Whether you’re new to marketing or already have experience, we walk you through how to thoughtfully promote your services, attract the right clients, and encourage repeat visits—using strategies rooted in real studio experience.

 

Ongoing Support & Mentorship

Support doesn’t stop once the initial training program is complete. As part of the program, you’ll have access to continued guidance and mentorship as questions arise as you open your business. From operational considerations and hiring insights to marketing feedback we’re here as a resource—offering perspective, experience, and encouragement along the way. You’re not navigating this journey on your own, we will be with you every step of the way!

Frequently Asked Questions

 

Start today.

HERE'S WHAT HAPPENS AFTER YOU APPLY

1. SUBMIT YOUR INTEREST & RECEIVE EXCLUSIVE INFO

Click the button and fill out a quick form to let us know you're interested in learning more about the White Stork elective ultrasound training program & mentorship opportunity

2. Book a 1-on-1 call

Let's get to know each other! Schedule a personal call with Christie to ask questions, talk through your goals, and see if this opportunity is the right fit for you. 

3. Review The Program 

You’ll receive a detailed breakdown of the elective ultrasound education and startup mentorship program, including components, support, and next steps — so you know exactly what to expect.

4. Begin your training & startup journey!

Once you enroll, we’ll guide you through the education, training, and startup process — giving you the tools, clarity, and support to build and launch your own boutique elective ultrasound business.

LET'S DO THIS

Real talk, my friend

This is Your Moment

You'v spent years pouring your heart into your photography business- capturing moments, building relationships, creating beauty. But deep down, you know there's something more waiting for you. More purpose. More profit. More possibility. 

This opportunity was created for you-the artist, the dreamer, the go-getter who wants to turn passion into something powerful. If you've ever imagined doing a business that blends miracles, meaning, flexibility, and long-term growth...this is your sign. 

You don't need any business experience. You just need the heart to serve, the passion to lead, and the courage to begin. 

Let's build something beautiful... together!  

Take the first step

Curious About Adding Elective Ultrasound?

We're here to answer your questions! Book a one-on-one call with Christie now to explore your goals and see if this opportunity aligns with your vision. 

Book My Call

© 2026 White Stork & Company, LLC.
Mt. Juliet, Tennessee • christie@whitestorkfranchising.com